Brand · Web · Product
Crafting systems that carry ideas from concept to completion.
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
Hi, I’m Caitlin “Cai.” I work across brand, web, and digital experience, building cohesive systems that move beyond a single deliverable. With over a decade of experience, I lead ideas from concept through implementation and launch, aligning strategy, identity, and digital execution into unified, enduring work. My approach balances creative direction with technical follow-through, ensuring what is envisioned is fully realised and built to last.
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
“Designing Experiences, Crafting Stories”
Portfolio
- All
- Featured Projects
- Graphics & Branding
- Web & UX
PACE Canada – Reducing Donation Friction Through UX
Itacate
WanderLux
MINDsync
Aurora Cultural Centre – Website & Event Hub Development
Friends & Advocates – AODA-Compliant Website Redesign
Verdant
Inteligencia Automóvil
Just Energy – UX/UI Enhancements for Global Markets
Acorn Woods
Rhema Foundation Can. – Interactive & Engaging Website Design
The Elementals – Illustrated Character Series Inspired by Alchemy
Knak – Branded Social Media & Marketing Content
Encuentro Marino – Logo Recreation & Menu Design
Bytes Cyber Café
Life Image Media – B2B Brand Development
About
Built from the Inside Out
CLIENTS
XP YEARS
PROJECTS DELIVERED
YEARS IN DESIGN
I’ve always been more interested in what holds something together than in what sits on the surface. A logo is never just a logo. A website is never just a screen. Every piece influences the next. Identity shapes interaction. Interaction shapes perception. And over time, perception becomes experience.
My work has moved intentionally across branding, web, and digital product design because I don’t see them as separate disciplines. They’re layers of the same system. When those layers are aligned, the result feels steady, coherent, and built to endure.
I approach projects as living structures. Not isolated deliverables, but connected environments that must function in the real world. Strategy informs identity. Identity informs interface. Interface informs behaviour. Each decision carries forward.
With over a decade of experience, I’ve learned that thoughtful execution matters as much as vision. Ideas deserve follow-through. Design deserves structure. And work should stand up long after launch. That’s the standard I design toward.
A hybrid skill set, built for real-world delivery.
I work across brand, web, and product, which means my skills are not isolated tools but parts of a larger system.
I’m strongest where structure meets execution. Visual systems, interface design, and WordPress builds that carry the work through to launch.
When a project needs a clear direction and follow through, I bring both craft and accountability. I build with intention and refine with care, ensuring the final result performs as well as it presents.
This keeps the space filled but removes apology language and over explanation.
BRAND
WEB
PRODUCT
TOOLS & PLATFORMS
Referrals
xoxo
Brands I've worked with:
Hello
Looking for help with a project and don’t know where to start?
Drop me a line!
Not sure how to move your project forward?
Drop me a line!
Whether you’re hiring for a role or exploring a new project, I’m open to thoughtful conversations.
Let’s create something amazing together! Whether you need a full brand revamp, a UX overhaul, or just want to chat about your next design project, I’d love to hear from you.
If you’re building a brand, refining a product, or structuring a website, share a brief overview of what you’re working on and where you need support. I’ll review and respond with next steps.
Looking forward to hearing from you!
Caitlin “Cai” Brooker
Toronto, Ontario, Canada
Hours: 9:00 – 18:00 EST
Typically respond within 48 hours
Caitlin “Cai”
Brand Designer
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
I design and apply brand systems across digital platforms, helping businesses present themselves with consistency and intention.
With over a decade of experience across brand, web, and UX, I bring structure, adaptability, and clarity to every project.
Toronto, Canada • Available for select projects
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
